have a happy!

Um, in other words, that “we” must choose vocabulary so as to frame the debate to “our” advantage. That is precisely what Lakoff recommends in his pop books eg Don’t Think of an Elephant etc.

For myself, you may be relieved to know that I have never posited the existence of something called “natural language”.

Instead, these companies market a product as an equivalent to mineral or spring water that is essentially purified tap water.

Using your criteria of describing drinking water sold by the two soft drink producers is much like calling the water we drink and use on ocean liners as filtered seawater, since most of the water (except bottled water, which you claim is only filtered tap water) is distilled, de-ionized or run through an RO system is taken from ocean water during the voyage. While it is true that some bottled water companies, do indeed bottle water from local sources (which is also used to supply public drinking water) others take the time and expense to not only purify the water they bottle, but they also remove the dissolved solids which effect not only the taste of the water, but also the waters ability to cleanse the bodies waste system.

This statement really is confusing “… that big jug of distilled water on the store shelf is about equivalent.”

Actually distilled water is the most pure water that can be purchased. For those not all ready confused by your equating RO to filtering they may think that drinking pure H2O (distilled water) is a bad thing or at least a waste of money.

It makes me wonder what your real agenda is when you publish accusations with no scientific substantiation.