Talboito.com

Russel Beattie makes an interesting observation about the nature of blogads.

All posts aren’t remembered equal:

For example, the Verizon Bluetooth post has gotten 11,000 page views in the past month and has around 350 comments at the moment. There’s little reason I’m not monetizing that some more, as most of the people commenting are not my regular readers and have found this site through online forums and links from other mobile sites.

Brings to mind a system of traffic monitors who direct control over per-page advertising rates. I imagine search engines distribute their adrates over search popularity. Buying an ad alongside the “Britney Spears” search would cost an advertiser more than “My Little Pony Wallpaper”.

I believe most current blog advertising is per-site traffic. Hitch a ride on the wave of the future I say.

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